August 6, 2019

There's only one guarantee in advertising. Are you ready for it?

March 20, 2019

I recently had the pleasure of speaking at Marquette University about the process that helps generate successful advertising campaigns.

February 7, 2019

Last week we discussed three crucial aspects of combining branding and direct response. Here are four more keys to success.

January 30, 2019

Without the proper balance of branding and direct response technique, you can end up hurting what you're trying to achieve with your marketing.

August 22, 2018

Working in advertising, for better or worse, you see a lot of, well, TV advertising.

June 15, 2018

Do your prospects tune in or get turned off by your DRTV spots?

March 14, 2018

Be a consumer of your brand for a day. Does it live up to the promises it makes out in the wild?

February 28, 2018

Do you want better response rates from your advertising campaigns? Of course you do! And you've come to the right place.

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A Willing Participant, Inc.  /  Chicago, Illinois  /  /  (312) 775-2266