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A Willing Participant, Inc.  /  Chicago, Illinois  /  markb@awillingparticipant.com  /  (312) 775-2266

February 7, 2019

Last week we discussed three crucial aspects of combining branding and direct response. Here are four more keys to success.

January 30, 2019

Without the proper balance of branding and direct response technique, you can end up hurting what you're trying to achieve with your marketing.

January 10, 2018

Everybody knows digital marketing is essential in 2018, and it's popularity will only continue to grow. But what does this mean for direct mail marketing? Is it still relevant?

November 21, 2017

It's no secret that marketers are turning to digital formats to connect with consumers. And why shouldn't they? People are glued to their smartphones, tablets and laptops just about every waking hour.

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