May 21, 2019

Quarter after quarter, Facebook's user base continues to grow. If Facebook wants users to stick around, though, it must constantly evolve.

April 19, 2019

A Willing Participant, Inc. receives Platinum 2019 Hermes Creative Award for Accelerate Institute mini-documentary.

March 20, 2019

I recently had the pleasure of speaking at Marquette University about the process that helps generate successful advertising campaigns.

February 28, 2019

What should you know about marketing to Generation X? Let's discuss four key characteristics about the generation.

February 7, 2019

Last week we discussed three crucial aspects of combining branding and direct response. Here are four more keys to success.

January 30, 2019

Without the proper balance of branding and direct response technique, you can end up hurting what you're trying to achieve with your marketing.

January 24, 2019

After Instagram set out to squash the "7 percent" rumor, an uproar from frustrated users who want the chronological feed back ensued.

October 12, 2018

The subject line: A few simple words that introduce your email. It's easy enough, right?

August 22, 2018

Working in advertising, for better or worse, you see a lot of, well, TV advertising.

August 15, 2018

We've discussed best practices for marketing to millennials and the even younger Gen Z. You didn't think we'd forget about baby boomers, did you?

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A Willing Participant, Inc.  /  Chicago, Illinois  /  markb@awillingparticipant.com  /  (312) 775-2266