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A Willing Participant, Inc.  /  Chicago, Illinois  /  markb@awillingparticipant.com  /  (312) 775-2266

February 7, 2019

Last week we discussed three crucial aspects of combining branding and direct response. Here are four more keys to success.

January 30, 2019

Without the proper balance of branding and direct response technique, you can end up hurting what you're trying to achieve with your marketing.

January 24, 2019

After Instagram set out to squash the "7 percent" rumor, an uproar from frustrated users who want the chronological feed back ensued.

October 12, 2018

The subject line: A few simple words that introduce your email. It's easy enough, right?

August 22, 2018

Working in advertising, for better or worse, you see a lot of, well, TV advertising.

August 15, 2018

We've discussed best practices for marketing to millennials and the even younger Gen Z. You didn't think we'd forget about baby boomers, did you?

August 11, 2018

A Willing Participant recently picked up a 'Distinction' Award at the 2018 Videographer Awards for its "Failure Disrupted" mini-documentary.

July 24, 2018

Facebook has begun rolling out a new portal designed to make it ridiculously easy for businesses to work with digital influencers.

June 15, 2018

Do your prospects tune in or get turned off by your DRTV spots?

June 5, 2018

In our latest of many recent award ceremony announcements, A Willing Participant, Inc. is pleased to share we've picked up yet another award for our work on a recent education mini-documentary.

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