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A Willing Participant, Inc.  /  Chicago, Illinois  /  markb@awillingparticipant.com  /  (312) 775-2266

February 28, 2019

What should you know about marketing to Generation X? Let's discuss four key characteristics about the generation.

August 15, 2018

We've discussed best practices for marketing to millennials and the even younger Gen Z. You didn't think we'd forget about baby boomers, did you?

April 17, 2018

Another blog post, another target audience to discuss. In this installment of our generational marketing series we're talking about millennials.

December 20, 2017

You're surely familiar with millennials—"They're lazy," ✔︎; "They're tech-savvy," ✔︎; "They're a bunch of entitled egomaniacs.

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