A Willing Participant

Samples of some past work

These are just a few videos and snapshots of the exceptional work we've done over the years. They run the gamut from dimensional mailings to out of home experiences, from heavy farm machinery to credit cards. Oh, and we've done more than a fair share of DRTV and online work, too. If you would like to see examples of those, just ask and we'll set up a demo reel specifically for you.

Accelerate Institute Annual Report

Orlando Sentinel Social Media Effort

Using social media to promote its efforts with local charitable organizations, the Orlando Sentinel was able to capture the attention of a younger demographic The specialized landing page told more of the story and encouraged online sharing and support. This effort won Gold at the 2017 MarCom Awards.

AGCO Lead Generation Mailing

This was a digitally printed, customized mailing that aimed to get farmers to attend an upcoming dealer event in their area. Virtually every surface of the mailing was customized to the recipient based on past purchase, farm size, equipment recommendations and more.

MRI Global Marketing Communications

From a microsite focused on infectious diseases in Africa to a recruitment presentation shown to potential employees, from sales collateral to event marketing, A Willing Participant, Inc., made sure that the MRI Global brand was showcased in the best light.

McCormick Foundation Print Campaigns

This award-winning campaign was used by partners across the U.S. to promote awareness of the work being done to support local charities as well as encourage the reader to support the causes. The campaign earned a 2017 Gold in the MarCom Awards.

MetLife Partnership Email Campaign

Open enrollment can be a hectic time for large companies, so MetLife set out to make the process seamless and headache free. By templating emails, landing pages and follow up communications, corporate clients were able to add their brand identity and let MetLife do the heavy lifting.

GROHE Showroom Materials

These were developed to showcase the latest iterations of the GROHE offerings to contractors and consumers.

Audi Dealership Pre-Sale Mailing

This was a series of fully-digitally printed mailings that were customized to current luxury car owners based on their car preferences, recent visit to a dealership, or a request for information. This shot shows the same format digitally adapted to two different audiences.

Nissan Pitch Materials

Creative concepts featured in a new business pitch for Nissan.

Privia Healthcare Pitch

Elements from a conceptual campaign pitch to a small, regional healthcare network. Elements included office materials, print, direct mail, email, newsletter and mobile.