5 Tips for Effective Direct Mail

Stack of direct mail

Image by Tom Butala

It's no secret that marketers are turning to digital formats to connect with consumers. And why shouldn't they? People are glued to their smartphones, tablets and laptops just about every waking hour. It's a no-brainer for businesses to invest their marketing dollars in the digital space.

According to market research firm Forrester, businesses in the United States are projected to spend almost $120 billion annually on digital marketing by 2021. That equates to 11 percent compounded growth from 2016. At that rate, digital marketing will account for 46 percent o