Marketing to Baby Boomers: 5 Things to Know

Image by Thomas Hafeneth via Unsplash

We've previously discussed best practices for marketing to millennials and the even younger Generation Z. You didn't think we'd forget about baby boomers, did you?

Baby boomers represent a highly-lucrative segment of the population. They and members of the elder Silent Generation accounted for roughly half of all U.S. spending in the first quarter of 2017, according to USA Today.