Want to make your next project even better?
Ask for an expert creative audit.

A Willing Participant creative audit

In just 48 HOURS we can do a full review of your next creative campaign and give you EXPERT TIPS for making it work the best it can for you

Full analysis of every element

Full analysis of every element

From direct mail to email, DRTV to print, chances are we can find a way to make a difference on your latest creative. We look at every element, for example, in a direct mail package to see how the pieces work together... how the copy flows... if the design elements track well with how consumers read their mail. And then we do a full write up on what we'd do to improve response.

You'll see what we think and why

You'll see what we think and why

Besides giving you expert tips and analysis, we'll write up the thinking behind each comment. So you're getting concrete, actionable ideas backed up by our years of experience. It's not just our opinion—we have seen first hand what works (and what hurts).

Email advice you can use right away

Email advice you can use right away

Sometimes, the easiest element to overlook in a campaign is email. They're easy enough to develop and deploy...but what are the key ingredients to getting your prospects to open and respond? You'll get insider tips as well as a "best practices" scorecard to see how your campaign measures up.

Full ecosystem analysis is available

Full ecosystem analysis is available

Too often, online campaigns lead to dead ends. That is, there's usually one or two components of a campaign that haven't quite been thought all the way through. So your prospect gets lost—or worse, abandons the campaign. We'll peek under the hood and see if there aren't a few different ways to go about what you're trying to achieve.

See the recommendations in action

See the recommendations in action

More often than not, demonstrating the actual changes helps explain the approach better. Take this outer envelope, for example. By doing a virtual mock up on how we think it should be done, it's easier to visualize what the result should be.

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A Willing Participant, Inc.  /  Chicago, Illinois  /  markb@awillingparticipant.com  /  (312) 775-2266