How to Improve Your Email Open-Rates This Holiday Season

The holiday season is officially underway, and—if you haven't already—it's time to start thinking about your business's email marketing strategy for the busiest shopping time of the year.

As consumers will be bombarded with marketing emails, it's particularly important to outdo your competition during the holidays. According to The Wall Street Journal, data from the Yes Lifecycle Marketing agency show retailers sent 15 percent more email blasts last holiday season compared to the rest of the year. But despite the spike in sends, open rates from consumers declined by 15 percent.

Monica Deretich, vice president of marketing and consumer-relationship management for online women's fashion retailer JustFab, told WSJ her company focuses on send-time to help maximize open rates. Specifically, JustFab determines send-time based on what time of day recipients opened their emails in the past. This strategy helpe