How to Market to Generation Z: 5 Tips

Boy holding tablet at kitchen table

Image by Annie Spratt via

You're surely familiar with millennials—"They're lazy," ✔︎; "They're tech-savvy," ✔︎; "They're a bunch of entitled egomaniacs" ... OK, maybe that last one's a bit harsh. But you get the idea. What about the generation coming of age below millennials, though? Is your business ready to market to the next big boom of consumers?