5 More Tips for Effective Direct Mail


Row of mailboxes on rural road

Image by Yannik Mika

Everybody knows digital marketing is essential in 2018, and it's popularity will only continue to grow. But what does this mean for direct mail marketing? Is it still relevant?

We recently discussed how data show that---even in the digital age---direct mail remains an effective tool for marketers. In fact, direct mail response rates are more than 800 percent higher than response rates for email marketing, the top-performing digital format. With that sentiment in mind, we provided five tips for effective direct mail for you to deploy in your next campaign.