Influencer Marketing for Beginners

Social media artwork with Facebook, LinkedIn, YouTube and Twitter logos

Image by A Willing Participant

We recently touched on working with social media, or "digital," influencers in our post on marketing to Generation Z. It's no doubt one of the most effective methods for connecting with the demographic, which is glued to the screens of their smartphones, laptops and tablets almost 24/7.

As rapid consumers of media,