Is Your Brand Living a Lie?


Dentures on table next to eyeglasses

Image by Paul Morris via Unsplash

Be a consumer of your brand for a day. Does it live up to the promises it makes out in the wild?

"Why is this important?" you might ask. Because if your brand isn't delivering at every “moment of truth,” you could be missing out on a huge opportunity to connect with customers. Those missed connections mean lower brand engagement—and maybe even lower revenue.

What exactly is a “moment of truth” in real life? It’s each and every interaction a consumer has with your brand. For example, let's imagine the following scenario:<