Make Your Next Campaign 'Must-See' DRTV

Old television with A Willing Participant, Inc. logo

Image by Sven Scheuermeier via Unsplash

Do your prospects tune in or get turned off by your DRTV spots?

We've all seen the cringeworthy commercials: Bright lights; generic announcers; stiff talent; hard-sell tactics that don't seem to be selling much of… anything. Together, it all adds up to average, short-form advertising that yields a below-average response.