Do you operate a blog for your business or a passion project?
If so, you've probably experienced the following scenario at some point along the way.
You come up with a compelling topic for your next content piece.
You get through all the work you already had on your plate—or maybe it's even an entirely separate day job—and you finally have the time to start working on your article.
The hours fly by as you research your topic, conduct interviews, write, edit and select images—and edit again.
FINALLY, you're ready to publish.
You're excited—and you should be! You put lots of hard work and effort into producing a high-quality, compelling and informative piece of content.
The problem is, though, after you publish, your web analytics account shows only three different people read your post.
All of your hard work was for nothing.
The Sad Reality of Blogging
The truth is, operating a successful blog is hard work.
When first starting out, it often feels like you'd have a better readership if you printed out your blog post, stuck it into an empty bottle and threw it in the ocean.
It takes clever strategy and a lot of dedication to establish a high-volume readership.
You can be writing the most interesting content in the world, but that doesn't mean anything if nobody can find it on the crowded space of the internet.
You need to be a strong writer and have a solid SEO strategy to start generating hits for your content.
Making it Happen with SEO
Simply put, SEO is the practice of generating organic (free) page views of your content online.
There are many different factors at play when it comes to good SEO, but today, we're going to talk about one of the most basic fundamentals.
"What is that," you might ask?
The answer, my friends, is building high-quality back-links (also known as inbound links).
What is a back-link?
Back-links are acquired when external websites link to pages on your site—whether it's a blog post, your home page or another kind of page.
In doing so, readers on those sites then have the ability to click through to your site.
But it's not only about the readers that get referred to your website directly from other sites. Back-links are valuable for another reason, too.
The more back-links you have out there pointing to your blog, the more credibility you'll have with Google when it comes to content you write in the future.
Once Google and other search engines view your website as being credible, you'll be able to start ranking in the top of the search results for the SEO keywords you're targeting in your blog content.
Not familiar with SEO keywords? You can read more about that over here.
Building Back-Links with Hunter.io
SEO whiz Julian Goldie has some quality info on building back-links using Hunter.io.
Founded in 2015, the Hunter.io platform allows users to get their hands on the email addresses of business professionals or for entire organizations.
Hunter.io recently launched a "campaigns" feature that allows users to send cold emails campaigns, which can be an invaluable resource for establishing partnerships to build back-links for your site.
Check out Julian's strategy for building back-links using Hunter.io below.