
3 Key Millennial Traits Every Marketer Should Know
Another blog post, another target audience to discuss. In this installment of our generational marketing series we're talking about mill

What Does Facebook's User-Data Scandal Mean for Your Social Media Strategy?
As the story of Facebook's mishandling of its users' personal data continues to unfold, one has to wonder how businesses' social

Is Your Brand Living a Lie?
Be a consumer of your brand for a day. Does it live up to the promises it makes out in the wild?

3 Expert Techniques for Better Response Rates
Do you want better response rates from your advertising campaigns? Of course you do! And you've come to the right place.

A Willing Participant 2-Time Gold Winner at AVA Awards
It is with great excitement that A Willing Participant, Inc. announces our recent recognition as a two-time Gold Winner at the 2018 internat

Influencer Marketing for Beginners
We recently touched on working with social media, or "digital," influencers in our post on marketing to Generation Z.

5 More Tips for Effective Direct Mail
Everybody knows digital marketing is essential in 2018, and it's popularity will only continue to grow. But what does this mean for dire

How to Market to Generation Z: 5 Tips
You're surely familiar with millennials—"They're lazy," ✔︎; "They're tech-savvy," ✔︎; "They're a bu
How to Improve Your Email Open-Rates This Holiday Season
The holiday season is officially underway, and—if you haven't already—it's time to start thinking about your business's email ma

5 Tips for Effective Direct Mail
It's no secret that marketers are turning to digital formats to connect with consumers. And why shouldn't they? People are glued to