AWILLINGPARTICIPANT

Another blog post, another target audience to discuss. In this installment of our generational marketing series we're talking about mill

As the story of Facebook's mishandling of its users' personal data continues to unfold, one has to wonder how businesses' social

Be a consumer of your brand for a day. Does it live up to the promises it makes out in the wild?

Do you want better response rates from your advertising campaigns? Of course you do! And you've come to the right place.

It is with great excitement that A Willing Participant, Inc. announces our recent recognition as a two-time Gold Winner at the 2018 internat

We recently touched on working with social media, or "digital," influencers in our post on marketing to Generation Z.

Everybody knows digital marketing is essential in 2018, and it's popularity will only continue to grow. But what does this mean for dire

You're surely familiar with millennials—"They're lazy," ✔︎; "They're tech-savvy," ✔︎; "They're a bu

The holiday season is officially underway, and—if you haven't already—it's time to start thinking about your business's email ma

It's no secret that marketers are turning to digital formats to connect with consumers. And why shouldn't they? People are glued to